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Content strategy, editorial and SEO - built in practice.

I’m a content marketer with 6+ years of experience across editorial, digital communications, social media, SEO and content operations. Tried, Actually is the project I built to show how I work when I own the full process - from idea and positioning to publishing.

FROM CONCEPT TO LAUNCH

Tried, Actually - built in one week

I developed the positioning, structure, bilingual content system, editorial workflow and launch setup for an independent content platform focused on real-world experiments.

What I did

  • Defined the editorial concept and brand positioning
  • Planned the site structure, categories and bilingual content flow
  • Built and configured the website using Next.js and Sanity CMS
  • Set up SEO/AEO foundations, metadata, canonical URLs, hreflang and structured data
  • Created and published original long-form content
  • Designed a repeatable editorial and publishing workflow

Tools & workflow

Next.js · Sanity · Vercel · SEO/AEO · AI-assisted research · Editorial planning · Bilingual publishing

What this demonstrates

I can take a content idea from the first concept to a live product - including the strategy, writing, SEO, CMS and publishing work in between.

SELECTED WORK

Selected projects

WORK / AI

ChatGPT vs Claude vs Gemini Resume Review

I gave the same resume and prompt to three AI tools, compared their feedback against a shared scoring framework and documented where their recommendations aligned or contradicted each other.

Skills: Research design · AI literacy · Editorial analysis · Comparative content

AI & TECHNOLOGY

Fixing a Laptop Wi-Fi Problem With ChatGPT

I documented a real troubleshooting process from the initial problem through failed checks to the physical cause inside the laptop.

Skills: AI testing · Technical communication · Storytelling · Search-led content

PARENTING / EVERYDAY LIFE

78 cm Doesn’t Fit Into 70

A real purchase decision became a consumer experiment about listed dimensions, usable space and how product specifications can be misleading without context.

Skills: Consumer content · Product reasoning · Search intent · Experience-led editorial

PARENTING

Sugar-Free First Birthday Cake

I tested a first-birthday cake recipe without added sugar, documented what worked and what I would change after tasting the result.

Skills: Hands-on testing · Recipe content · First-person reporting · Editorial judgment

FINANCE / RESEARCH

German Grocery Price Comparison: 7 Stores, Same 30 Items

I compared the same 30-item shopping basket across seven German retailers, standardized different pack sizes and analyzed how much convenience actually costs.

Skills: Data research · Comparative analysis · SEO/AEO · Data-driven editorial

SKILLS

What I bring to a content role

Content Strategy · Editorial · SEO · AEO · Copywriting · Research · AI Workflows · CMS Publishing · Bilingual Content · Web Publishing · Content Operations

LET’S WORK TOGETHER

Looking for a content marketer who can actually ship?

I’m open to Content Marketing, Digital Marketing, Editorial, SEO and related roles.

triedactually@gmail.comMORE ABOUT ME
Portfolio | Aleksandra Zavišjus | Tried, Actually